AGENCY : BETC
COPYWRITER : REMI CAMPET
CONTEXT :
The science-fiction genre has never been that popular: The SF genre has become cooler, more entertaining and is part of our pop culture. More than any other genre, Science-Fiction is a fan genre. Syfy must seize this fan community in this new world wide campaign.
IDEA :
Our strategy? Have Syfy become the brand that knows and understands the best the Science-Fiction fans by playing with famous SF codes and genres.
The angle is simple: If you get it, you're one of us.
The science-fiction genre has never been that popular: The SF genre has become cooler, more entertaining and is part of our pop culture. More than any other genre, Science-Fiction is a fan genre. Syfy must seize this fan community in this new world wide campaign.
IDEA :
Our strategy? Have Syfy become the brand that knows and understands the best the Science-Fiction fans by playing with famous SF codes and genres.
The angle is simple: If you get it, you're one of us.
